Google Consent Mode v2
Track visits in Google Analytics and conversions in Google Ads
Included in all plans
What is Google Consent Mode v2
Google Consent Mode v2 Google Consent Mode v2 is a solution provided by Google to help advertisers comply with data protection regulations related to consent (such as the EU GDPR, the Privacy Directive and the Digital Markets Act), while still allowing them to get the most out of using Google services such as Google Ads or Analytics.
It is a way to comply with the consent requirements imposed by data privacy laws and, at the same time, understand how users are converting on a site while still respecting user consent choices for ads and analytics cookies.
Why activate Google Consent Mode v2?
You will be able to monitor visits in Google Analytics and conversions in Google Ads, including users who do not give consent. This will give advertisers a more accurate view of the performance of their campaigns. In turn, they will be able to leverage this modelled data to make optimised decisions, improve marketing efforts and increase revenue, while respecting users' privacy choices.
Important: As of March 2024, the use of Google Consent Mode v2 will be required to access audience segmentation and performance measurement features.
It is included in all plans of our online compliance solutions by iubenda.
The benefits of Google Consent Mode v2
Data measurement and insights
Significantly increase conversions and track visits in Google Analytics.
Competitive advantage
Use artificial intelligence and machine learning to model user conversion data, giving you a comprehensive view of campaign performance.
Privacy
Respects users' consent choices while allowing aggregated data to be retrieved.
Deadline
Starting in March 2024, Google will enforce the use of Google Consent mode v2 for access to personalisation and audience measurement features in its services when targeting European users.
How to activate Google Consent mode v2? In 3 simple steps
1. Configure the consent banner
Answer a few questions and you will be advised of an automatic configuration. You will be able to customise every detail of the banner and the consent collection process.
2. Install it on your site
Copy and paste a code into your website, you can use Google Tag Manager or other dedicated plugins. The whole procedure is automatic, including the configuration of Google Consent Mode v2.
3.Get user insights
Google's advanced algorithms detect conversions and statistics even for users who have not given consent to be tracked. With our plans, you get this functionality automatically.
Your questions, our answers
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What is Google Consent mode v2?
is a solution provided by Google to help advertisers comply with data protection regulations relating to consent (such as the EU GDPR, the Privacy Directive and the Digital Markets Act), while still allowing them to get the maximum benefit from using Google services such as Google Ads or Analytics.
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Is GDPR compliance important in Switzerland?
The GDPR applies to organizations, companies, individuals, corporations, public authorities and other entities - including small businesses, charities and non-profit organizations - that provide goods or services to people in the EU (including free of charge) or monitor the behavior of people in the EU, either directly or as a third party.
Iubenda helps you to become and remain GDPR compliant. -
Who is Google Consent Mode v2 useful for?
Google Consent Mode v2 is useful for Google users such as advertisers, publishers, developers and website owners with a presence in Europe and traffic generated from outside Switzerland on a Swiss online presence (or in a region with opt-in consent provisions) who publish personalized ads or collect measurement data from users in that region.
Important: As of March 2024, the use of Google Consent Mode v2 will be required to access audience segmentation and performance measurement features. -
What are the benefits of Google Consent mode v2?
Some of the benefits are: significantly increase conversions (one case study reported an 18% increase, demonstrating its effectiveness in optimising marketing strategies even in the presence of privacy constraints), gain a competitive advantage thanks to more detailed information on advertising performance, which allows for more targeted campaigns and more effective budget allocation.
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How to activate Google Consent mode v2?
It is an option present in all our online compliance solutions by iubenda.
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Is there a deadline to activate Google Consent mode v2?
Starting in March 2024, Google will progressively enforce the use of Consent Mode v2 for access to personalisation and audience measurement features in its services when targeting European users, keeping marketing activities efficient and compliant.
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